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Product Guide
Product Guide
Learn your way around LocalOptics — what each page does and how to get the most out of it.
Account Settings
Connecting Your Google Account & Adding Locations
How to connect a Google account, sync your Business Profile locations, and manage your plan's location slots.
Enabled vs Disabled Locations
What grayed-out locations mean, and the three ways to enable a location for tracking.
API Keys
Generate tokens for the public API — pull geogrid results, report insights and search impression data into your own systems.
Team Members
Invite your team with the right level of access — Admin, Member or Viewer roles, per-location restrictions, and invitation management.
Webhooks
Push LocalOptics events to your own systems in real time — new reviews, finished geogrids and audits, listing changes and more, as JSON payloads.
White Label Settings
Put your brand on everything clients see — custom domain, logo, email sender and contact details for reports, audits, geogrids and widgets.
LSA
How Local Optics Manages Your LSA Account
What Are Local Service Ads?
MLAP
Audits in Analytics
Choose which audit configs feed their scheduled results into MLAP.
Connecting Local Services Ads
Connect a Google Local Services Ads account and assign it to the location it represents.
Connecting Search Console & Analytics
Connect Google Search Console and GA4, then map each location to its properties.
Connecting ServiceTitan
ServiceTitan powers the Jobs and Revenue data in MLAP. It uses the same tenants you connect for your organization.
Geogrids in Analytics
Choose which geogrid configs count toward MLAP visibility scores.
Job Intelligence
Analyze the work booked through ServiceTitan across a project: job types, timing, geography and distance.
MLAP Overview
Multi-Location Analytics: one dashboard to compare every location in your portfolio across GBP, GSC, GA4, reviews, rankings and more.
MLAP Projects
Group your locations into projects and analyze each subset on its own.
MLAP Settings: Integrations
The hub in MLAP Settings that shows which data sources are connected and links you to set each one up.
Revenue Correlation
See which of your marketing metrics move together with revenue across your locations.
Review Intelligence
Analyze your reviews across a project and against your competition.
Territories
Group locations into territories, and classify activity into marketing channels, for MLAP breakdowns.
The MLAP Dashboard
A project's home: every location side by side across all your data sources, for a date range you choose.
The MLAP Location View
The deep dive for a single location: one tab per data source, all sharing the date range you set.
The MLAP Map
See your project's locations and performance geographically, colored by the metric you choose.
ServiceTitan Marketing Channels
Bulk Posting
Bulk Post Upload via CSV
Create Google posts at scale from a spreadsheet — one CSV row per post, uploaded and processed in a single batch with per-row status tracking.
Image & Video Requirements
File size and format limits for images and video, plus what Google accepts in posts.
Multi-Location Media
Upload one photo or video to many Google Business Profiles at once — pick locations by name or tag, set a category, and publish now or on a schedule.
Multi-Location Posts
Publish one Google post to many locations — with post types, call-to-action buttons, Spintax and Liquid variables for per-location content, live preview, scheduling and recurrence.
Post Types: Standard, Event, Offer & Alert
The four Google post types and the extra fields each one needs, plus the fields every post shares.
Spintax & Dynamic Variables
Use location variables and Spintax to publish unique, on-brand posts across many locations at once.
The Media Gallery
Your organization's image library — upload and tag photos, drip-schedule them to Google Business Profiles over weeks, control EXIF data and SEO filenames, and export branded archives.
Why Google Rejects Your Posts (and How to Avoid It)
The most common reasons Google rejects Business Profile posts — prohibited text, media, misinformation, flagged accounts — and how to fix them.
Geobooster
Best Practices for Posting Moments
How to write Moments that help local SEO: short, varied, and geo-specific.
Creating GeoBooster Moments
The two ways to create a Moment, and where it publishes.
Cross-posting Moments with Pabbly
Use Pabbly Connect to publish Moments to your social channels, and how to fix deprecated Pabbly steps.
Cross-posting Moments with Zapier
Send each new Moment onward to Facebook, Instagram, Twitter/X, Pinterest, or any app Zapier supports.
Generating a Google Maps API Key
Create the Google Maps API key GeoBooster needs, from the Google Cloud Console.
GeoBooster Settings
Set up Moment categories and connect GeoBooster to WordPress and your integrations.
Getting Started with GeoBooster
Enable GeoBooster on a location, add the people who will post, and start creating Moments.
The GeoBooster Website Widget
Add a map of your Moments to any website (including non-WordPress sites like Wix) with the GeoBooster JavaScript widget.
Geogrids
Deleting, Pausing & Recovering Geogrids
How to delete a geogrid, pause tracking without losing history, and restore a scheduled geogrid you deleted by mistake.
Disabling Grid Points
Turn off grid points you don't care about so a scan skips them, and you are not charged for them.
Finding the Right Google Maps URL
How to grab a business's Google Maps URL to run a geogrid or set up the widget for a specific listing.
Geogrids for Service-Area Businesses
Service-area businesses have no map pin, so you set the grid center yourself. Two ways to do it.
Geogrids: The Basics
What a geogrid is, how to read the rank colors on the map, and what the AGR, ATGR and SoLV scores mean.
Live GeoGrids
Run an on-demand geogrid scan for any business — configure the grid, read the results, export, share, and see the competitors at every point.
Scheduled GeoGrids
Track map rankings automatically over time — recurring scans for multiple keywords, trend charts, run history, animated GIF exports and shareable public reports.
The GeoGrid Widget
Turn geogrids into a lead magnet — embed a visibility scanner on your website that emails visitors their rank report and sends you the lead.
Top-3 Notifications
Get an email when a scheduled geogrid finishes, highlighting keywords that just broke into the top 3.
Integrations
CompanyCam
Pull job-site photos and project data from CompanyCam into LocalOptics to fuel hyperlocal content for your listings.
Getting a Google Places API Key
Create a Google Places API key so the GeoGrid Widget's location search can autocomplete business names.
Google Data Studio (Looker Studio)
Build your own dashboards from LocalOptics data — connect Looker Studio with one access token and pull geogrids, insights and impressions.
OpenAI ChatGPT
Bring your own OpenAI key to power AI review replies and image descriptions — with model selection and an auto-generate toggle.
ServiceTitan
Connect your ServiceTitan tenants to sync job data into LocalOptics and correlate real revenue with your local marketing.
Location Pages
Editing a Location
Update a location's business details — name, categories, hours and more — and control its internal LocalOptics settings, from one edit page.
Keywords & Rank Tracking
Track where a location ranks for its most important search terms — local pack, organic and mobile — with position history over time.
Location Notifications
Get an email or SMS the moment anything changes on your listing — from business hours edits to new reviews — with per-property control.
Posts
Create, schedule and track Google Business Profile posts for a location — with live status for every post from draft to published.
Reviews
Monitor and reply to a location's Google reviews — with rating distribution, response-rate metrics and full reply history.
The Automation Dashboard
See and control everything LocalOptics runs automatically for a location — review monitoring, reports, audit reports, and geogrid scans.
The Change Log
A complete history of every change to your listing — including edits Google makes on its own — so you always know what changed and when.
The Location Dashboard
Your at-a-glance overview of a location — listing status, keyword insights, competitor analysis, geogrids, and recent posts and reviews, all in one place.
The Media Library
Manage the photos and videos on your Google Business Profile — upload new media, browse what's live, and track how it performs.
Troubleshooting: Posts & Media
Common posting and media issues — rejected posts, chain limits, video, and image removal — explained.
Reports & Audits
Audit Configurations
Set up recurring competitive audits — pick the location and keyword, tune the discovery geogrid, choose up to five competitors, and schedule the cadence.
Audit Reports
A competitive health scan of a location — categories, reviews, media, posts, Q&A, attributes, page speed and structured data, scored side by side against up to five competitors.
Report Configurations
Define a report once — metrics, locations, comparison mode, schedule, recipients and branding — and let LocalOptics generate and deliver it automatically.
Reports
Client-ready Google Business Profile performance reports — impressions, actions, content activity, keyword trends and geogrids, with period comparisons and shareable links.
Reviews
The Reviews Dashboard
Every Google review across all your locations in one stream — account-wide stats, powerful filters, and inline replies so nothing goes unanswered.
Billing & Credits
Understanding Credits
How keyword credits and geogrid credits are counted, what each scan costs, and which roll over.
Buying Credits
How to top up your geogrid and keyword credits, and how to request one-time credits.
Tracking
Call Tracking
Turn phone calls into measurable marketing data — tracking numbers, dynamic number pools with source attribution, call recording, smart routing and a full calls log.
Form Tracking
Capture every lead form submitted on your website — a copy-paste widget that logs all form fields with full page context, tied to your locations.