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Bulk Posting

Post Types: Standard, Event, Offer & Alert

LocalOptics supports the four Google Business Profile post types. They share most fields; what differs is the extra information each type requires.

Standard

A general update. It needs only a summary (your post text), plus an optional image and call-to-action button.

Event

Announces something happening on set dates. On top of the shared fields, an Event needs:

  • Event title (required by Google).

  • Start date and end date (required). Google rejects an Event without both.

  • Start and end time (optional).

Offer

A promotion or coupon. On top of the shared fields, an Offer needs a title and dates, plus optional promo details:

  • Offer title and start/end dates (required).

  • Coupon code (optional).

  • Redemption URL (optional), where customers claim the offer.

  • Terms and conditions (optional).

Alert

A time-sensitive announcement (Google has historically used these for situations like COVID-19 updates). Availability depends on what Google currently allows for the listing.

Fields every post shares

  • Summary - the post body. Google allows up to 1,500 characters.

  • Call-to-action button (optional) - pick a button type (for example Learn more, Call, or Order) and the URL it opens.

  • Image (optional) - Google suggests 720x540; keep files under 4 MB.

  • Spintax and variables - vary text across locations. See Spintax & Dynamic Variables.

  • Previous Post URL - insert the previous post's link to daisy-chain posts together.

  • Scheduling - publish now or schedule for later; scheduled posts sit in the location's Posts list until they go live.

Never put a phone number in the post body - Google may reject it as phone stuffing. See Why Google Rejects Your Posts.

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