The Map plots your project's locations geographically, so you can see performance by place.
Coloring the map
Pick a metric and the map colors by it, both as location pins and as a hex-bin heatmap, so strong and weak areas stand out at a glance. A legend explains the scale.
Overlays
Layer controls add context on top of the map:
ZIP-code metrics - performance rolled up by ZIP (ZCTA).
Service zones - the areas your service-area businesses cover.
Geographic boundaries
The side panel
A side panel lists the locations with their metrics; select one to focus on it, or open its Location view for the full detail. Set the date range at the top to match the period you care about.