When you post to many locations at once, you rarely want identical text. LocalOptics gives you two tools to vary content automatically: dynamic location variables and Spintax. They work in Multi-Location Posts and CSV bulk uploads.
Location variables
Wrap a variable in double curly braces and it is replaced with that location’s real data when the post publishes. For example, {{location.name}} becomes the listing’s name.
Available variables:
{{location.name}}- the listing name{{location.category}}- the primary category{{location.additional_categories}}- additional categories, comma-separated{{location.description}}- the listing description{{location.address}}- the full formatted address{{location.address_lines}}- the street address{{location.locality}}- the city{{location.area}}- usually the state/region{{location.administrative_area}}- also usually the state/region{{location.region_code}}- usually the country code{{location.postal_code}}- the postal code{{location.service_areas}}- the service areas, if applicable{{location.website_url}}- the listing website URL{{location.business_website_url}}- the Business Profile website URL{{location.maps_url}}- the Google Maps URL{{location.review_url}}- a link customers use to leave a review{{location.lat}}- latitude{{location.lng}}- longitude{{location.gps}}- latitude and longitude, comma-separated{{location.language_code}}- the listing language code{{location.primary_phone}}- the phone number - see the warning below
Never put {{location.primary_phone}} (or any phone number) in the post body. Google treats a phone number in post text as “phone stuffing” and may reject the post or suspend the listing — see Why Google Rejects Your Posts.
Spintax
Spintax spins one template into many variations. Put alternatives in curly braces separated by vertical bars — one option is picked at random each time the post is generated:
{Hello|Hi|Hey} there, {friend|neighbor}!…produces “Hello there, friend!”, “Hi there, neighbor!”, and so on. You can nest Spintax for richer variation:
Today is a {good|great} day to {read|enjoy} a {book|{mystery|fantasy} novel}.Combine them
Use both together: location variables fill in each listing’s real data, while Spintax varies the wording. The result is unique, natural-sounding posts for every location from a single template.